Twitter customizes timelines, Facebook fights back with trends, Nielsen measures the wrong thing and Social TV’s revenue reaches 255 billion.
“The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.”
In another recent move to unseat microblogging giant Twitter as the reigning king of conversation in real time about current events and television shows, Facebook announced today that it is rolling out a pair of applications which will allow media outlets to highlight what’s currently trending during TV broadcasts and shows. Facebook has already blatantly copied Twitter by adopting hashtags.
“It’s not just about TV, it’s about the world around you,” Osofsky said about real-time social commenting, suggesting that second screen conversations aren’t only about converting social comments into TV viewers, but about “extending the conversation.”
“One of the things we’ve been doing is partnering with advertisers who run ads on TV,” Shazam CEO Rich Riley—who spoke with us in May— said, detailing how his company is giving TV advertisers an opportunity to expand their reach.
“The big question is does being on second screen get people to tune into the show in real time, or the following week.”
“David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet.” ”Nielsen is measuring the wrong thing, they’re not measuring real engagement.”
“No longer are we fully immersed in what we’re watching; we’re supplementing the experience with search engine queries for odd facts about what we’re watching, then updating others about it.”
“YouTube is rolling out its new commenting platform this week. Previouslyannounced in September and limited to channel pages, the new feature integrates features from Google+ while also sorting comments based on relevancy rather than date order.”
“Conan O’Brien has caused quite a stir in social TV circles lately, recently declaring himself the “new Malcolm Gladwell in town” of LinkedIn,” but YouTube users turned the tables on him from his audience last night.” ”For perspective, O’Brien concluded: “That sketch was a comment on where we are as a society—and if we’re not careful—where we’re headed.”
“NBC News has named Julian March senior vice president of editorial and innovation, it was announced today by Deborah Turness, president of the division. March, currently director of online for ITV in the United Kingdom, will have responsibility for all digital businesses, including NBCNews.com, as well as the news division’s editorial units. NBC plans to further integrate its broadcast TV news and digital operations.”
“Twitter announced a new “Custom Timelines” product for developers and third-party sites, effectively giving organizations the power to curate their own Twitter streams to surface the best material related to an event.”
“The main difference between the original Crossfire and its reboot has been the impact of social media on the latter. #Crossfire has trended domestically on Twitter 26 times on 14 different days in October, and the follower numbers for the @Crossfire account have increased fivefold since the show’s launch.”
Alyssa Milano: “Live Tweeting Is the Modern-Day TV Viewing Party.”
“Today Netflix is taking a big step towards tackling that problem with a faster, more engaging television interface that will put a majority of its living room customers on the same page — and let them stay that way. According to Chris Jaffe, Netflix’s vice president of product innovation, the idea was to meld Netflix with the experience of watching regular TV, where there’s always something on and viewers can be drawn in at a simple glance.”
New traffic data shows: Netflix and YouTube rule online video, Hulu and Amazon barely register
“If you’re in the pay-TV business, you might find a silver lining in the industry’s most recent results, which show that it lost 113,000 subscribers in the last three months.”
“And, yes, that qualifies as good news for pay-TV operators and programmers. Because, even though their subscriber numbers shrank a bit, pay-TV providers still saw their top line grow by five percent, driven by unending price increases. If they can keep pulling that trick off, they’re in fine shape.
Then again, if they can’t …”